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Innovation Stations show marketers how to increase audience engagement and response, and lower cost-per-piece mailed
October 14, 2013
By: DAVID SAVASTANO
Editor, Ink World Magazine
Quad/Graphics, Inc. showed direct marketers attending DMA2013 how to maximize their marketing spends through innovative audience engagement and mail processing approaches that increase response and return on investment, and mitigate rising postage costs. Attendees visiting Quad/Graphics’ booth at the DMA Exhibition Hall (Oct.13-15 in Chicago’s McCormick Place) were able to launch several different interactive experiences using mobile smartphone or tablet devices. Further, they experienced thr...
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